This is, after 6 months of work and research, the project - the garment "sustainable" - coming to an end ... Here's the summary:
RE-act
... Collections of unique pieces!
While the concept of sustainable development is becoming increasingly prevalent in Western countries, solutions to align them lacking and this is primarily because the company now is based on over-consumption, a behavior opposite of a sustainable approach . While many changes were made in the fields of transport and food, clothing environment is often poorly treated as subject to fashion phenomena, it is more difficult to solve. Despite efforts at ethical fashion (shape, composition of the garment), nothing has been proposed to change purchasing behavior, while this is the main problem: the overuse and thus overproduction of textiles. This service aims to provide a solution to the question: How can we reconcile the need for renewal of clothing and non-consumerist attitude?

Composition of a dress for example.

All garments are unique in that compounds of the client's original clothing.
RE-act is a new service offering local people to recycle their own clothes in order to afford a new piece unique and customized. It is aimed mainly at the low-consumerist in search of originality and uniqueness by a new experience of the garment.
RE-act and offers them an attractive alternative to the consumption of new textiles. But it also allows any consumer sensitive to the ecological question to be pleased with the purchase of a new play, while having a good conscience to act eco-responsible. Customers bring in their old clothes shop, choose among the cuts available and order their new clothes, custom made from their own clothes.
The service model RE-act fits perfectly into the current demands of local shops, and local production. The posts are also a seamstress opportunity to create jobs reintegration, which installs RE-act in a global logic of sustainable development.
Identity values: RE-act creations combine in a unique and without too many changes to their original shape, clothing not worn for many reasons: stained, old fashioned, wrong size ... The new dress and has an emotional value added due to the past of recycled clothing. The identity of the concept lies in how to rearrange the clothes.
Use Values: The RE-act approach is novel in the field of clothing because the consumer is directly integrated into the design of its new product. He is an actor of his consumption, it is he who made the choice to recycle a particular garment and how they arrange them in the new composition. In shop, he is helped by the seamstress who is consulting his disposal.
Technical values: Each model is associated with a double sheet, one for the client (your choice), one for the professional (production). The optimized design (little work cutting) allows for models manufactured between 20min and 1h, and prices not exceeding 30 euros.
Thanks
Alain Findeli, the starting point, "light" without which I should never have taken my difference or even dared imagine that I could work the design in this way. Thank you for her support and advice.
University of Nimes
Anne Marchand, who followed me and encouraged early in my design approach for responsible consumption. Thank you for his skill and enthusiasm.
University of Montreal
Joe Turner, who followed me and advised in the field of textile recycling. Thank you for his availability and his valuable help.
Freedom Clothing Project, London.
Yann Herve, who has kindly presented the operation of the project and helped me WANT to validate the financial aspects of my service. Thank you for their hospitality and advice.
Project Manager at SocialENVY
... And a big thank you to everyone who helped and encouraged me as their way!
design and responsible consumption: Balance 3 / 3
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