The garment "sustainable" clothing designed as a cycle.

Observations and findings
While the concept of sustainable development is increasingly present, the solutions to align them lacking and this is primarily because the company now is based on the actual purchase, and this very behavior that slows growth: over-consumption is the antithesis of sustainable behavior, untenable.
Despite recent developments that can be seen in the fields of transport and food, others, subject to the phenomena of modes, are much more complex to solve. And it is noted particularly in clothing. The fashion in this field refers to how to dress, according to the taste of a time in a given region. But fashion has also become according to Dominique Boisvert * a "social mechanism that allows constant renewal desires by making it yesterday's outdated and serves mainly to justify the replacement of perpetual objects of consumption. "
The objects that try to clothing or accessories become obsolete and discarded before they are useless. This phenomenon of over-consumption is harmful in many respects: firstly because it leads to overproduction heavy repercussions: pollution, resource exploitation, poor conditions of workers, but it is also harmful because it creates a social point of an imbalance between those who can and who can not follow the system.

It may be noted, however, from some creators and producers, efforts in the design of products (organic clothing, fair ...) but nothing is proposed to change the act of purchase. The clothes vary in shape or composition, but the solutions come down to be a fashion as the others: the mode of sustainable ethics.

On the part of consumers, we also note a change in behavior: in Canada for example, a new design is being developed very quickly, voluntary simplicity, or how to reduce its dependence on money and speed and foster sustainable behavior and respectful society.
The French for their interest more and more responsible behavior: as noted by the study CREDOC "From thought to action, the eight ways to move the French" dating from the first half of 2007, they are 35.6% want to get involved but "rather are awaiting instructions as research active.
To these people I would like solutions, because even those people who choose to consume less have needs, and seek to answer, but somehow ease their approach, and perhaps also to attract other attitude.
Consider the creation of products and / or service for people is a non-consumerist interesting challenge, because if they work, they attract these "consumer-actors" is that they are really useful for them and it proves they can really responsible behavior ...

Problematic
How to reduce consumption and thus production of new textiles in clothing while satisfying the needs and desires usually associated with this consumption?
Can we reconcile the need for renewal of clothing and non-consumerist attitude?
What tools offered to those who wish to consume clothing responsibly?

Objectives
Creating a system (product and service) socially responsible and economically viable for people who choose to consume a conscious and responsible to dress as they want while respecting their beliefs.
Contribute, by offering alternatives to existing models, to reduce pollution linked to overproduction of clothing.

design and responsible consumption: Project Description

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