Overalls "sustainable" clothing designed as a cycle.

Observations and findings
While the concept of sustainable development is increasingly present solutions to align themselves lacking and this primarily because today's society is based on the actual purchase, and this same behavior that slows progression: overconsumption is the antithesis of sustainable behavior, untenable.
Despite recent developments that can be seen in the fields of transport and food, others subject to the phenomena of modes are much more complex to solve. And we note in particular clothing. The fashion in this area means how to dress according to the taste of a time in a given region. But fashion has also become according to Dominique Boisvert * a "social mechanism that helps renew constantly desires by making it yesterday's outdated and serves mainly to justify the replacement perpetual objects of consumption. "
Objects, such as traditional clothing or accessories become obsolete and discarded before being unusable. This phenomenon of over-consumption is harmful in many ways: firstly because it leads to overproduction heavy repercussions in pollution, resource exploitation, poor conditions of workers, but it is also damaging socially speaking because it creates an imbalance between those who can and who can not follow the system.

It may be noted, however, from some creators and producers, efforts in the design of products (organic clothing, fair ...) but nothing is proposed to change the act of purchase. The clothes vary in shape or composition, but the proposed solutions will be summarized in a fashion like the other: the mode of sustainable ethics.

On the part of consumers, there is also a change in behavior: in Canada, for example, a new design is being developed very quickly: the voluntary simplicity, or how to reduce its dependence on money and the speed and promoting behaviors and environmental friendly society.
The French meanwhile are increasingly interested in more responsible behavior: as the study indicates CREDOC "From thought to action, the eight ways to move the French" dating from the first half of 2007, they are 35.6% want to get involved but "rather are pending instructions in the active search.
To these people I would like solutions, because even those people who choose to consume less have needs, and seek to answer is somehow facilitate their approach and why not also attract others to this attitude.
Consider the creation of products and / or service to people is a non-consumerist interesting challenge, because they work, they attract these "consumer-actors" is that they are really useful for them and it proves they can really responsible behavior ...

Problem
How to reduce consumption and thus production of new textiles in clothing while satisfying the needs and desires related to the usual consumption?
Can we reconcile the need for renewal clothing and non-consumerist attitude?
What tools are offered to those who want to consume clothing responsibly?

Objectives
Creating a system (product and service) socially responsible and economically viable for people who choose to consume consciously and responsibly to dress according to their desires while respecting their beliefs.
Contribute by offering alternatives to existing models, reducing pollution linked to overproduction of clothing.

design and responsible consumption: Project Description

cool T-shirt shop
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