The Mimrans are expanding their empire. Canada's reigning fashion family has continued its sartorial onslaught with the reveal last week of its affordable new women's line, Moon, which will be available exclusively at The Bay ($19 to $139).
First came Alfred Sung and Club Monaco. Then came Pink Tartan. Along came Joe Fresh Style. Where does Moon fit in with the Mimran fash fam-jam? Pair the crazy-low price-point and less-fancy materials of Joe with an elegant, older Club Monaco sensibility. Like a mall-price Pink Tartan, methinks?