If the clothes make the man, tailoring makes the clothes. Local Toronto entrepreneurs like Harry Rosen have built their business around the idea that men want tailored clothing and high-quality fabrics. Traditionally it has been an in-store endeavor -- getting your measurements taken in a dimly-lit back room.
But custom clothing companies are increasingly turning to the online world to grow their business: customers submit their own measurements, and the clothes arrive at their doorstop. Or they're growing their community through blogging and social media.